Buuka App

User Experience Design

Project Overview

Buuka App is a platform that makes it easier for people to access and book professional services of various categories around them.
Buuka's four focus category includes: Professional Services, Technical Services, Medical Services and Services.
The Buuka App is simply an all service seamless booking platform.

In this project, we designed and developed the User Experience of the Buuka app from scratch.
Buuka App is a product of Buuka Technologies, a tech start up in Nigeria.

My Contributions

I am the User Experience Designer for this Project.
I collaborated with Elijah Ajagbe (A Product Designer) and Miracle Chibuzo (A Web Developer) throughout the project.

I started the UX Research Processes and came up with initial layouts and wireframes. Then together with Elijah, who designed the Mobile App for users, I continued to design the Admin Portal.

Platform
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iOS, Android and Web

Timeline

Dec 2021 - May 2022

Problem In Nigeria, it's a lot easier to find and book digital services with free platforms.
But this doesn't include other services which our users need.
From the Research, people find it difficult to easily locate services when they need them.
And they also have insecurities with paying for services online.
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Defining the problem
How might we design a better experience to help people to find and book services around them seamlessly?
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Goals Make booking of services very easy and delectable.
Increase the visibility of vendors.
Bridge the trust gap between users and vendorss by providing a secure payment platform.
Help service providers to reach a whole new level of customers and increase daily sales
Ensure people get satisfied when they book services

ImpactThe Product is still under Testing and Development and Implementation by the Buuka Development Team. So key metrics aren't available for now.
You can check back later to see the product impact after we launch into the market.

Our UsersWe employed empathy to dive into existing patterns and behaviors and preferences of our users to understand them better and their needs for the product.
I conducted surveys and interviews. And we focused on identifying why our users should use our product. And we defined our user personas. ‍

Learnings/Discovery
What we learned

Simplicity: We needed to simplify the experience to enable users who are less tech savvy to engage with the platform
Allowing customers make their choices: We learnt that users also want to feel secured and be in control of their deals so added options to suit this preferences.
User Centricity: Because of collaborations, listening to user feedbacks and concerns, we are believe we have been able to reduce risk of failure more.

Go to BUUKA

Buuka App

User Personas

Users

Vendors

Processes

Final Designs

Learnings/Discovery
What we learned

Buuka App

User Personas

Users

Vendors

Processes

Final Designs

Learnings/DiscoveryWhat we learned

Learnings/Discovery
What we learned